Wednesday, March 9, 2011

Logo work, version 2.0

NEMO graphic designer Bridget pointed out MIT Media Lab's brilliant new logo today.

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo.

Conceptually, it reminds me of Stefan Sagmeister's logo for Rem Koolhaa's Casa de Musica, as referenced below in his TED talk, but amped up in a typical MIT ubernerdy algorithmic way.

Maybe we'll see some similar dynamic/multimedia/multiple permutation type logos out of NEMO in the near future...


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