Thursday, December 22, 2011

Trending Data: Fun with Camping, Solstice, and Mustaches (in that order)

It's been no surprise that you can endlessly mine the treasure trove that is Google Trends to find some fun relationships.

While doing some other research today, we took some time to check out the search frequency of camping. Not surprising to see the uptick for searches start during the spring and peak during the warm months. Also, notice that searches for camping have steadily increased over the past 7 years—not surprising considering folks who are taking less lavish vacations and getting outside more.

What else can we search for here? Well, today is the winter solstice. And again, notice the spikes exactly twice a year... during summer and winter solstice.

Too easy right? Let's take a look at mustaches now. It's hard not to see mustaches all around, especially in enclaves of hipster-doms where the more old-timey, the better.

True that the popularity of mustaches has skyrocketed in the last four years, but what's the extra other peak late in every year? One word: Movember.

You heard it here first.


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